Join us! On 16 September 2019, Fortune’s Most Powerful Women International will bring together female leadership from all industries to share views and discuss global challenges and opportunities. Director of Live Media Content and Co-chair of MPW International Fortune Maithreyi Seetharaman asks Softtek President and CEO Blanca Treviño her thoughts on business and why taking the time to collaborate and exchange with female peers is important.
MS: What are the biggest opportunities and challenges facing Mexican businesses in 2020?
BT: Keeping Mexican exports competitive is a challenge for the country if the world economy veers toward recession and stagnant growth. Encouraging new investment should be among our priorities in 2020. As U.S.-China trade relations sour, Mexico can leverage its proximity to the U.S. and lay the groundwork for new supply chains. Approval of the new NAFTA would significantly reassure the region as the most vibrant and competitive in the world, and will help tame the effects of a possible recession or downturn in the world economy.
MS: How can “Leading Together” help bridge differences and create understanding across geographies?
BT: Mexico has a Latin American migration crisis, like the U.S.; and, likewise, the two countries have a mutual problem with drug trafficking. Conquering these two issues together will hugely benefit both economies. Working in isolation not only creates greater divides and misunderstanding, but also deprives us of great discoveries, developments, and opportunities.
MS: How have other women influenced your life and career and what’s your advice on empowering the next generation of women?
BT: I am lucky to have had a supreme role model right at home growing up. My mother has always taught me to be fearless; after raising her six children, she received her degree in psychology. I would say to the next generation of females what has helped serve as my guiding force: Don’t put limits on your dreams! Define the mark you want to make and share that commitment with your supporters.
For more inspiring conversions, please join Fortune’s Most Powerful Women International Summit. We hope to see you in Toronto!