Join us for a Fortune Brainstorm Health Discussion


October 7, 2021
12:00 NOON–1:00 PM ET
Presented by IBM Watson Health


The Biden administration is doubling down on a Trump-era federal rule to enforce pricing transparency by U.S. hospitals and insurers. And while these rules—issued by the Centers for Medicare and Medicaid Services (CMS)—are meant to empower consumers to make better decisions when it comes to their health care, it turns out it’s not that simple. A vast majority of hospitals aren’t complying with at least one of the rule’s requirements. In this session in partnership with IBM Watson Health, we will explore what these pricing transparency regulations mean for hospitals, insurance companies, consumers and how to make them work for all. We’ll also dive deep into how healthcare organizations can meet these rules without sacrificing quality or competitive information, and we’ll take a look at the technical challenges in doing so.
Bobbi Coluni, Leader, Payer Product Management, IBM Watson Health 
Matt Eyles,
President & CEO, America’s Health Insurance Plans (AHIP)
Martin Gaynor,
E.J. Barone University Professor of Economics and Public Policy, Heinz College, Carnegie Mellon 
Molly Smith
, Group Vice President, Public Policy, American Hospital Association
Moderator: Geoff Colvin, Senior Editor at Large, FORTUNE