Presenting Partners

salesforce
IBM

The world’s leading businesses are discovering that in a rapidly changing world the transformative power of design is a vital element of corporate strategy. Design is critical to a company’s ability to meet the urgency of the moment we live in. Design shapes everything from the type of goods and services a company provides to an organization’s ability to build lasting customer and community relationships. Design also places essential emphasis on how a business recruits and develops diverse talent and can help structure inclusivity within the organization.

For the first time, Fortune’s Brainstorm Design franchise comes to the United States with our in-person event at 1 Hotel Brooklyn Bridge on September 20–21. Together, we’ll explore design-led strategies to navigate the complex forces shaping the future of business; furthering discussions on how design can help leaders embed equitable business practices, empower diverse talent, bridge business and social value, and drive customer-centric transformation in a digital-first world. The agenda will be interactive and ensure that you’ll have the chance to meet and learn from like-minded attendees.

Early confirmed speakers include: Meaningful Gigs CEO Ronnie Kwesi Coleman, Logitech CEO Bracken Darrell, Procter & Gamble Chief Design Officer Philip J. Duncan, Stanford University d.school Executive Director Sarah Stein Greenberg, Netflix Vice President of Design Steve Johnson, Everbridge SVP and Chief Experience Officer John Maeda; PepsiCo SVP and Chief Design Officer Mauro Porcini, IDEO CEO Sandy Speicher; Invisible Design Principal and Columbia University Professor of Practice Harry West, JPMorgan Chase Head of Digital, Commercial Real Estate, and Commercial Banking Sam Yen.

Fortune is committed to a safe environment at our live conferences. We are closely monitoring guidance issued by the CDC and all local and state authorities and we will adhere to specific precautions and requirements. To participate in Fortune live conferences and events, all attendees, speakers, and other participants must be fully vaccinated against COVID-19 (that is, 14 days after receiving the J&J vaccine or both injections of the Moderna or Pfizer vaccine).  Proof of vaccination will be required.  Accommodations will be made for attendees in accordance with the law.

Brainstorm Design Co-chairs

Kate Aronowitz

Lead Operations Partner, Google Ventures; Co-chair

Brainstorm Design

Kristen Bellstrom

Features Editor, FORTUNE; Co-chair

Brainstorm Design

Clay Chandler

Executive Editor, Asia, FORTUNE; Co-chair

Brainstorm Design

Jason Mayden

CEO and Founder, Trillicon Valley; Co-chair

Brainstorm Design

Brian O'Keefe

Acting Editor in Chief, FORTUNE; Co-chair

Brainstorm Design

Agenda

All items are in US/Eastern time. Click on the agenda items to find out more.
DAY ONE
Monday 20 Sep, 2021
12 - 3:00 PM
REGISTRATION OPENS
3 - 3:05 PM
WELCOME
3:05 - 3:30 PM
THE DESIGN GET TO KNOW YOU
3:30 - 4:00 PM
THE POST-PANDEMIC CEO: CHIEF TRANSFORMATION OFFICER

What it takes to be a successful CEO has changed. What are the new skills leaders need now—and how are chief executives redesigning their companies—and their own role—to meet the evolving needs of their teams and customers? How can they exercise empathy from a distance? And as we begin to reemerge, how are chief executives and chief design officers making physical working spaces safer and more inclusive?

4 - 4:20 PM
50 SHADES OF GREY: LEADERSHIP AND UNCERTAINTY 

Design offers methods not for a changed world, but an ever-changing one. Leaders need to know what to do when there are no right answers - and even the problems are obscure. The executive director of Stanford’s innovative d.school offers insights on how to thrive in this brave ambiguous new reality.

4:20 - 4:40 PM
THE BUSINESS CASE FOR IMAGINATION 

As we slowly turn the corner on the COVID-19 pandemic and society seeks its new normal, imagination is one of the most important skills for leaders to leverage. We'll explore why it's so hard to be in touch with our creativity during these times, how to create space for new possibilities, and how the future depends on us reimagining the world we live in today.

4:40 - 5:10 PM
NETWORKING BREAK
5:10 - 5:30 PM
THE FUTURE OF WORK

As the office evolves for the post-pandemic world, there’s a desire for it to become a venue for collaboration, serendipitous interaction, social bonding, and culture building. But how do we make sure people are in the right place, at the right time, and  for the right type of work? How do businesses create a sense of inclusive community within a hybrid model? Inclusiveness at work is also a particularly urgent challenge. A lot of what designers do is intuitive, unspoken, and requires shared common infrastructure. If everybody is still predominantly on video calls, will the majority culture keep reinforcing its dominance?

5:30 - 5:50 PM
DESIGN RECKONING 

The job of design to increase consumption clashes directly with the environmental and social need to reduce it. Can design inherently change capitalism? How can the industry harness this moment to change the way it operates? How do we recognize injustice and then design against it?

5:50 - 6:10 PM
GOVERNMENT’S REDESIGN: MASSIVE TRANSFORMATION AT SCALE

The pandemic has been a reminder that adversity often forces societies to advance. At a time where everything is being redesigned, how can we reboot legacy corporate systems and governmental structures that weren’t planning on being adaptable?

6:10 - 7:00 PM
COCKTAIL RECEPTION
7 - 9:00 PM
DINNER AND DESIGN DISCUSSION

Overview

Brainstorm Design combines the editorial wisdom of Fortune with the business acumen of leaders across industries to deliver a lively and informative event. We bring together the Fortune 500’s most powerful executives and the world’s most talented designers. Speakers at past Brainstorm Design events include IDEO Chair Tim Brown; Amazon Vice President of Echo and Alexa Devices Miriam Daniel; Eames Collection Registrar Llisa Demetrios; Skewed Productions CEO and Creative Director Marcus Engman; Fiat Chrysler Automobiles Head of Design Ralph Gilles; Google Director of UX Design Kat Holmes; Miniwiz Founder and CEO Arthur Huang; University of Virginia Darden School of Business Professor Jeanne Liedtka; Adobe Design Vice President Jamie Myrold; ALE Founder and CEO Lena Okajima; IBM Vice President of Design Doug Powell; Studio Roosegaarde Artist and Founder Daan Roosegaarde; Then Dyson CEO Jim Rowan; Buro Ole Scheeren Architect and Principal Ole Scheeren; SMELL Re_searchlab Founder Sissel Tolaas; Gehl Founding Partner and CEO Helle Søholt; Salesforce Senior Vice President, Global Ignite Jason Wild; and Alibaba Damo Academy Director of Natural Computer Human Interaction Lab Chen Zhao.

Venue


1 Hotel Brooklyn Bridge
60 Furman Street Brooklyn, NY 11201

Contact Us

For Speaker Suggestions:

To suggest a speaker for the Brainstorm Design 2021, please complete the form at the link below. There are no exact deadlines for speaker submissions.
Please click here to submit a speaker suggestion.

For Participation:

Participation at Brainstorm Design 2021 is by invitation only, and subject to approval. Registration is non-transferable. The registration fee of US$3,500 includes the complete program, scheduled meals, activities, and conference materials. Participants are responsible for their own travel and hotel charges. The staff for the event will provide information about accommodations.
Holly Brockerhoff
Tel: 1-866-661-3840
E-mail: brainstormdesign@fortune.com

For Sponsorship Opportunities:

A limited number of corporate sponsorships are available. Please contact us for more information.
U.S. Inquiries:
Elizabeth Parks and Monica Sembler
E-mail: fortunesponsorships@fortune.com

International Inquiries:
Khoon-Fong Ang
E-mail: khoon-fong.ang@fortune.com