Host City

Singapore

Host Partner

Design Singapore

Supporting Partner

EDB

Partner

salesforce
herman miller
herman miller

Knowledge Partner

McKinsey

The world’s leading businesses are discovering the transformative power of design as a vital element of corporate strategy: from what type of goods and services they provide to how they interact with customers, recruit and develop talent and structure their organizations.

Brainstorm Design is a unique new conference dedicated to exploring the increasingly crucial nexus between business and design. Held for the first time in 2018, the three-day event is the latest addition to FORTUNE’s influential Brainstorm conference series. Brainstorm Design combines the editorial wisdom of FORTUNE and Wallpaper* to deliver a lively and informative event that bringing together the FORTUNE 500’s most powerful executives and the world’s most talented designers.

Singapore, one of the world’s great hubs of commerce, culture and innovation and long a meeting point for East and West, offers an ideal setting for discussions about business and design. Brainstorm Design 2019, held in parallel with Singapore’s annual Design Week, featured thinkers from diverse fields including industrial and product design, architecture and urban planning, user experience, AI and machine learning, mobility and transportation, fashion, financial services, and many more.

One of Brainstorm Design’s key differentiators is the convening of the three main “tribes” of leading designers and business people engaged with design. Our 2019 theme, Vision, Empathy, and Scale pays homage to these groups – from the independent studio designers celebrated for their creativity (Vision) to the design-thinkers making inroads in organizations large and small espousing human-centric design (Empathy) and designers working to deploy design via internet-enabled and digital technologies reaching millions of people (Scale). Certainly many designers and business experts strive to achieve all three.

Speakers for 2019 included IDEO CEO and President Tim Brown; Amazon Vice President of Echo and Alexa Devices Miriam Daniel; Eames Collection Registrar Llisa Demetrios, Skewed Productions CEO and Creative Director Marcus Engman; Fiat Chrysler Automobiles Head of Design Ralph Gilles; Google Director of UX Design Kat Holmes; Miniwiz Founder and CEO Arthur Huang; University of Virginia Darden School of Business Professor Jeanne Liedtka; Adobe Design Vice President Jamie Myrold; ALE Founder and CEO Lena Okajima; IBM Vice President of Design Doug Powell; Design as an Attitude Author Alice Rawsthorn; Studio Roosegaarde Artist and Founder Daan Roosegaarde; Dyson CEO Jim Rowan; Buro Ole Scheeren Architect and Principal Ole Scheeren; SMELL Re_searchlab Founder Sissel Tolaas; Gehl Founding Partner and CEO Helle Søholt; Salesforce Senior Vice President, Global Ignite Jason Wild; JPMorgan Chase Head of Digital, Commercial Real Estate, and Commercial Banking Sam Yen; and Alibaba Damo Academy Director of Natural Computer Human Interaction Lab Chen Zhao.

Agenda

All items are in New York time.
6 AM
8 AM
10 AM
12 PM
2 PM
4 PM
6 PM
8 PM
10 PM
12 PM
DAY ONE
Thursday 10 Dec, 2020
REGISTRATION OPENS
REGISTRATION OPENS
REGISTRATION OPENS
DESIGNING OUR FUTURE: MORNING SESSIONS
DISRUPTION BY DESIGN
SWITCH BREAK
DESIGN IN FOCUS<br>BAD DESIGN
EXCLUSIVE PREVIEW AND TOUR OF JEWEL
THE ART AND BUSINESS OF FILM DESIGN
DESIGN IN FOCUS<br>A DECADE OF TRANSFORMATION
REFLECTIVE NOSTALGIA
FROM SUPERFICIAL TO STRATEGIC: INTEGRATING DESIGN AND BUSINESS
SELLING SIMPLICITY
SEEING NEW
DESIGN IN FOCUS<br>MISMATCH: HOW INCLUSION SHAPES DESIGN
DESIGNING COMMUNITIES
COFFEE AND NETWORKING BREAK
DESIGN IN FOCUS<br>DESIGN FOR STRATEGIC DIFFERENTIATION
SMART SOLUTIONS FOR THE VISUALLY IMPAIRED
REMARKS
THE WORLD IS SKEWED
DESIGN IN FOCUS<br>THE WORLD OF SMELLS: INVISIBLE INFORMATION
DESIGN IN FOCUS<br> I, YOU, AND IT
EMERGING TECHNOLOGIES IN DESIGN + BUSINESS
DESIGN IN FOCUS<br>LESSONS FROM THE BATTLEFIELD: THE LIFE OF A CHANGE MAKER
DEFYING THE IMPOSSIBLE
SWITCH BREAK
ADJOURN
DESIGNING OUR FUTURE: LUNCH ROUNDTABLES AND MASTER CLASSES
WELCOME REMARKS
WELCOME REMARKS
REDESIGNING DESIGN
SWITCH BREAK
DRIVING BUSINESS VALUE THROUGH DESIGN INNOVATION
AHEAD OF THE CURVE: AUTOMOTIVE DESIGN SHOWCASE
DESIGN IN FOCUS<br>MAKING CITIES FOR AND WITH PEOPLE
DESIGNING SINGAPORE: STRATEGY, POLICY, AND TECHNOLOGY
REIMAGINING VIDEO GAMES
BRIDGING THE GAP IN HEALTH CARE
DESIGNING FOR INTERACTION
OMA + MORI: TORANOMON HILLS STATION TOWER
COFFEE AND NETWORKING BREAK
DESIGN IN FOCUS<br>THE NEED FOR SEXY TRASH
COFFEE AND NETWORKING BREAK
MATERIAL CONSIDERATIONS
A QUINTESSENTIAL DESIGN COMPANY
DESIGN IN FOCUS<br>WHO WILL REPLACE YOU?
DIGITAL COUTURE
A PEOPLE-FIRST APPROACH TO INNOVATION
DESIGN IN FOCUS<br>THE SOCIALIZATION OF ROBOTS
DESIGN IN FOCUS<br>THE BEST FOR THE MOST FOR THE LEAST
THE VALUE OF EMPATHY IN DESIGN PRACTICE
DESIGNING FOR HUMANITY: NAVIGATING MODERN TECH ETHICS
TOWN HALL: THE ETHICS OF DESIGN
DESIGN IN FOCUS<br>SPACE WASTE
TRANSPORT TO WALLPAPER* RECEPTION
TRANSPORTATION TO RECEPTION
AN EVENING WITH WALLPAPER* HANDMADE EXHIBITION AND RECEPTION
OPENING RECEPTION
ADJOURN
ADJOURN

Venue

The Ritz-Carlton, Millenia Singapore
7 Raffles Avenue, Singapore 039799

Contact Us

For Speaker Suggestions:

To suggest a speaker for Brainstorm Design 2019, please send a short biography and a few paragraphs about their expertise to the email below. There are no exact deadlines for speaker submissions.

Lindsey Green

Email: FortuneBrainstormDesign_Nomination@fortuneconf.com

For Participation:

Participation at Brainstorm Design 2019 is by invitation only, and subject to approval. Registration is non-transferable. The registration fee of US$2,500 includes the complete program, scheduled meals, activities, and conference materials. Participants are responsible for their own travel and hotel charges. The staff for the event will provide information about accommodations.

Nataly Cifuentes

Brainstorm Design Marketing
Email: nataly_cifuentes@fortuneconf.com

For Sponsorship Opportunities:

A limited number of corporate sponsorships are available. Please contact us for more information.

Khoon-Fong Ang

VP, Events and Business Development
Email: khoon-fong.ang@fortune.com

For Press Inquiries:
Alison Klooster

Senior Manager of Brand Communications, FORTUNE
E-mail: alison.klooster@fortune.com