The world’s leading businesses are discovering the transformative power of design as a vital element of corporate strategy: from what type of goods and services they provide to how they interact with customers, recruit and develop talent and structure their organizations.
Brainstorm Design is a unique new conference dedicated to exploring the increasingly crucial nexus between business and design. Held for the first time in 2018, the three-day event is the latest addition to FORTUNE’s influential Brainstorm conference series. Brainstorm Design combines the editorial wisdom of FORTUNE and Wallpaper* to deliver a lively and informative event that bringing together the FORTUNE 500’s most powerful executives and the world’s most talented designers.
Singapore, one of the world’s great hubs of commerce, culture and innovation and long a meeting point for East and West, offers an ideal setting for discussions about business and design. Brainstorm Design 2019, held in parallel with Singapore’s annual Design Week, featured thinkers from diverse fields including industrial and product design, architecture and urban planning, user experience, AI and machine learning, mobility and transportation, fashion, financial services, and many more.
One of Brainstorm Design’s key differentiators is the convening of the three main “tribes” of leading designers and business people engaged with design. Our 2019 theme, Vision, Empathy, and Scale pays homage to these groups – from the independent studio designers celebrated for their creativity (Vision) to the design-thinkers making inroads in organizations large and small espousing human-centric design (Empathy) and designers working to deploy design via internet-enabled and digital technologies reaching millions of people (Scale). Certainly many designers and business experts strive to achieve all three.
Speakers for 2019 included IDEO CEO and President Tim Brown; Amazon Vice President of Echo and Alexa Devices Miriam Daniel; Eames Collection Registrar Llisa Demetrios, Skewed Productions CEO and Creative Director Marcus Engman; Fiat Chrysler Automobiles Head of Design Ralph Gilles; Google Director of UX Design Kat Holmes; Miniwiz Founder and CEO Arthur Huang; University of Virginia Darden School of Business Professor Jeanne Liedtka; Adobe Design Vice President Jamie Myrold; ALE Founder and CEO Lena Okajima; IBM Vice President of Design Doug Powell; Design as an Attitude Author Alice Rawsthorn; Studio Roosegaarde Artist and Founder Daan Roosegaarde; Dyson CEO Jim Rowan; Buro Ole Scheeren Architect and Principal Ole Scheeren; SMELL Re_searchlab Founder Sissel Tolaas; Gehl Founding Partner and CEO Helle Søholt; Salesforce Senior Vice President, Global Ignite Jason Wild; JPMorgan Chase Head of Digital, Commercial Real Estate, and Commercial Banking Sam Yen; and Alibaba Damo Academy Director of Natural Computer Human Interaction Lab Chen Zhao.