Monday, April 12

12:00 NOONREGISTRATION OPENS

3:00 pmWELCOME and OPENING*

Andy Serwer, Managing Editor, Fortune

3:05 PMWAL-MART REINVENTS ITSELF*

The world’s largest retailer has been waging a campaign to reduce its environmental footprint. What has the company learned?

Speaker: Lee Scott, Chairman, Wal-Mart Stores
In conversation with: John Huey, Editor-In-Chief, Time Inc.

3:50 PMWHAT DO ENVIRONMENTALISTS WANT?*

The nation’s most important environmental leaders talk about what business and government should do to build a more sustainable economy.

Speakers:
Frances Beinecke, President, Natural Resources Defense Fund
Michael Brune, Executive Director, Sierra Club
Fred Krupp, President, Environmental Defense Fund
Mark Tercek, President and CEO, The Nature Conservancy
Moderator: Marc Gunther, Contributing Editor, Fortune

4:30 PMBUILDING THE LOW-CARBON ECONOMY: WHERE'S THE MONEY?*

To combat climate change, the experts say industry will need to invest $7 trillion in new clean energy technologies by 2030. Can these funds be raised? If so, how quickly?

Speakers:
Scott Jacobs, Manager, Cleantech Practice, McKinsey & Company
Alan Salzman, CEO and Co-founder, VantagePoint Venture Partners
Tracy R. Wolstencroft, Managing Director, Global Head, Center for Environmental Markets and the Environmental Markets Group, Goldman Sachs
Moderator: Brian Dumaine, Senior Editor at Large, Fortune

5:00 PMSUSTAINABILITY AS A TEAM SPORT*

Why “greening” your business means breaking down silos and working with rivals.

Speaker: Sally Jewell, President and CEO, REI
In conversation with: Marc Gunther, Contributing Editor, Fortune

5:20 PMTHE FOOD DILEMMA*

A rapidly growing population will strain the world’s food supply. What agricultural breakthroughs on the horizon offer the best hope?

Speaker:
Hugh Grant, Chairman, President, and CEO, Monsanto
In conversation with: Brian O’Keefe, Senior Editor, Fortune

6:00 PMFREE TIME

6:30 PMCOCKTAIL RECEPTION

7:30 PMDINNER and UNCONVENTIONAL WISDOM Pacific Lawn

Why nukes, biotech and cities are green.

Speaker: Stewart Brand, President, Long Now Foundation; Co-founder, Global Business Network
In conversation with: Marc Gunther, Contributing Editor, Fortune

Tuesday April 13

6:30 AM EARLY MORNING HIKE

With Sally Jewell, President and CEO, REI

8:00 AMBREAKFAST ROUNDTABLES

THE MYTH OF THE GREEN CONSUMER
Most people say they care about the environment, but studies show that few customers will pay a premium for a clean product. What’s the solution?

Speakers: Adam Lowry, Co-founder and Chief Greenskeeper, Method Products; Dara O'Rourke, Co-founder and Chariman, GoodGuide; and Adam Werbach, Global CEO, Saatchi & Saatchi S; Erin Carlson, Director, Yahoo! For Good.
Moderator: Joel Makower, Co-founder and Chairman, Greener World Media, and Executive Editor, GreenBiz.com

DRIVING INNOVATION THROUGH SUSTAINABILITY
Reducing carbon isn’t just about saving the planet. Going green can be a powerful tool to generate new and profitable ideas.

Speakers: Scott Elrod, Vice President, Director, Hardware Systems Laboratory, Palo Alto Research Center (PARC); Matt Kistler, Senior Vice President, Sustainability, Wal-Mart Stores; Rick Rommel, Senior Vice President, Emerging Business, Best Buy; and Gwen Ruta, Vice President, Corporate Partnerships, Environmental Defense Fund
Moderator: Roger Ballentine, President, Green Strategies

TRAGEDY OF THE COMMONS: PROTECTING OCEANS
The world’s fisheries and aquatic ecosystems have come under strain. What new approaches are needed to keep our oceans productive? One idea: oceanic preserves.

Speakers: Sylvia Earle, Explorer in Residence, National Geographic Society; Kim Lopdrup, President, Red Lobster, and Senior Vice President, Darden Restaurants; Stuart Rudick, Founding Partner, Mindful Investors; and Neil Sims, President and CEO, Kona Blue Water Farms
Moderator: David Whitford, Editor at Large, Fortune

THE SMART GRID—NOW!
Billions are being invested to instill our electric system with computer intelligence. What today’s smart grids look like, and what they mean for business.

Speakers: Katherine Brass, GE Ecomagination Energy Leader; Chuck McDermott, General Partner, RockPort Capital Partners; Jeffrey Taft, Chief Smart Grid Architect, Cisco; and Michael Terrell, Energy Policy Counsel, Google
Moderator: Nicholas Eisenberger, Senior Strategist, GreenOrder

INVESTING OPPORTUNITIES IN CLEAN TECH
Emerging industries like solar, wind, fuel cells, clean coal, and electric cars may well represent the biggest wealth creation opportunities of the 21st century. What are the smart plays?

Speakers: Peter Hebert, Co-founder and Managing Partner, Lux Capital; William “Wilber” James, Managing General Partner, RockPort Capital Partners; Michael Molnar, Partner, Greentech Capital Advisors; and Iqbal Sharma, Deputy Director General of the SA Department of Trade and Investment
Moderator: Adam Lashinsky, Senior Editor at Large, Fortune

BEYOND CORN ETHANOL?
Everyone from environmentalists to food ethicists is attacking this once-green fuel. Are there better alternatives?

Speakers: Jeff Broin, CEO and President, POET; William Roe, President and CEO, Coskata; and Jonathan Wolfson, Chief Executive Officer, Solazyme.
Moderator: Brian O’Keefe, Senior Editor, Fortune

9:00 AM SWITCH BREAK

9:15 AMFEATURED INTERVIEW WITH WARREN BUFFETT'S POWER CEO*

Speaker: David Sokol, Chairman, MidAmerican Energy Holdings and President and CEO, NetJets, Inc.
Interviewer: Andy Serwer, Managing Editor, Fortune

9:35 AMRENEWABLE ENERGY—HYPE AND REALITY*

Solar power is still more expensive than fossil fuels, geothermal can cause earthquakes, biofuels lack the scale to compete, and wind needs more transmission to compete. Which technologies will gain the inside track?

Speakers:
Jeff Broin, CEO and President, POET
David Crane, President and CEO, NRG Energy
Bill Gross, Founder, eSolar and Idealab
Katrina Landis, Chief Executive Officer, BP Alternative Energy Division, BP Group
Martha Wyrsch, President, Vestas Americas, Vestas Wind Systems
Moderator: Marc Gunther, Contributing Editor, Fortune

10:15 AMTHE NUCLEAR CONUNDRUM*

Can the U.S. convert to clean energy without resorting to nuclear power? Is there a safe way to store spent fuel? What about terrorist attacks? Let the debate begin.

Speakers:
Stewart Brand, President, Long Now Foundation; Co-founder, Global Business Network
Michael Brune, Executive Director, Sierra Club
James Connaughton, Executive Vice President, Corporate Affairs, Public and Environmental Policy, Constellation Energy
David Crane, President and CEO, NRG Energy
David Dunning, Group President, Power, Fluor
Moderator: David Whitford, Editor at Large, Fortune

10:55 AM NETWORKING BREAK

10:55 AM GLOBAL EFFICIENCY-JAM FINDINGS* (Virtual Conference Only)

Preview findings from IBM / Economist Intelligence Unit event identifying best practices and practical actions that can be taken now to create a more sustainable future. 

Speakers: Rich Lecher, Vice President, Energy & Environment, IBM; and Joel Makower, Chairman and Executive Editor, Greener World Media

11:25 am GREAT GREEN IDEAS*

Meet the entrepreneurs and backers behind seven green startups that could dramatically change the energy landscape.

Speakers:
Joel Babbit, CEO and Co-founder, Mother Nature Network
Jit Bhattacharya, Chief Executive Officer, Mission Motors
David Keith, Director, ISEEE Energy and Environmental Systems Group & Canada Research Chair in Energy and the Environment, University of Calgary
Chuck Leavell, Director of Environmental Affairs and Co-founder, Mother Nature Network
Paul Lorenzini, Chief Executive Officer, NuScale Power
Warner Philips, Co-founder, Lemnis Lighting
Timothy Vail, President, CEO and Director, Accelergy
Judges:
William "Wilber" James, Managing General Partner, RockPort Capital Partners
Moderator:
Adam Lashinsky, Senior Editor at Large, Fortune

12:10 AMTHE LAST FRONTIER*

The ocean provides the underpinning of our economy, health, security, and most importantly, the existence of life itself. Yet it is clearly in trouble. What action do we need to take?

Speaker: Sylvia Earle, Explorer in Residence, National Geographic Society

12:25 am LUNCHEON

1:40 PMELECTRIC CARS: MASS MARKET OR MIRAGE?*

Hybrid and electric cars still represent only a small fraction of total auto sales. What will it take to make consumers buy these machines en masse in an era of $3 gasoline?

Speakers:
Tom Baloga, Vice President, Engineering U.S., BMW of North America
Kevin Czinger, President and CEO, Coda Automotive
David Sokol, Chairman, MidAmerican Energy Holdings; Chairman, President, and CEO, NetJets
Moderator: Brian Dumaine, Senior Editor at Large, Fortune
Contributor: David Crane, President and CEO, NRG Energy

2:15 PM HYPOCRISY, ETHICS, AND SUSTAINABLE BUSINESS*

Speaker: Mike Kaplan, President and CEO, Aspen Skiing Company

2:25 PM FEATURED INTERVIEW WITH LEW HAY*

The Chairman and CEO of FPL Group, the the nation’s leading provider of renewable energy, talks about what’s needed from Washington, Wall Street and consumers to create a clean energy future.

Speakers:
Lew Hay, Chairman and CEO, FPL Group, Inc.
In conversation with: Brian Dumaine, Senior Editor at Large, Fortune
Contributor: Denise Bode, Chief Executive Officer, American Wind Energy Association

2:55 PM SWITCH BREAK

3:05 PM CONCURRENT SESSIONS

WHO WILL WIN THE ELECTRIC CAR RACE?
America has engineering talent and experience, but the Chinese are coming on strong.

Speakers: Bill Gross, Founder, eSolar and Idealab; Li Lu, Founder and Chairman, Himalaya Capital Management; Tony Posawatz, Vehicle Line Director, Chevrolet VOLT, General Motors; Keshav Sondhi, Chief, Engineer, FedEx; and Jason Wolf, Vice President, North America, Better Place
Moderator: Brian Dumaine, Senior Editor at Large, Fortune

NUCLEAR 2.0
Will the next generation of nuclear power plants be safer and more economical than our current crop? Is there a role for “backyard” nukes?

Speakers: John “Grizz” Deal, President, Hyperion Power Generation; Paul Lorenzini, Chief Executive Officer, NuScale Power; and Michael Shepherd, Vice President, Business Development, B&W Modular Nuclear Energy, The Babcock & Wilcox Co.
Moderator: David Whitford, Editor at Large, Fortune

WATER: BETTER THAN GOLD
With scarcity a growing problem, a huge opportunity awaits those companies that can produce clean water affordably.

Speakers: Kevin McGovern, Chairman, The Water Initiative; David Morgan, President, Syngenta Seeds Inc.; and Tamin Pechet, Chairman and Executive Director, Imagine H2O
Moderator: Will Sarni, Chief Executive Officer, DOMANI

THE HAIL MARY PASS OF CLIMATE CHANGE: GEOENGINEERING
Some experts believe we’re not going to meet our climate goals through efficiency and new clean energy sources. What’s left? Tinkering with the geosphere.

Speakers: Jeff Goodell, Author, Big Coal and How to Cool the Planet; David Keith, Director, ISEEE Energy and Environmental Systems Group & Canada Research Chair in Energy and the Environment, University of Calgary; and David Victor, Professor and Director, Laboratory on International Law and Regulation, University of California San Diego
Moderator: Marc Gunther, Contributing Editor, Fortune

CLEAN COAL: IS IT AN OXYMORON?
Speakers: William Bumpers, Member, Environmental Department and Head, Global Climate Group, Baker Botts; David Crane, President and CEO, NRG Energy; Fred Palmer, Senior Vice President, Government Relations, Peabody Energy; and Rebecca Tarbotton, Acting Executive Director, Rainforest Action Network
Moderator: Poppy Harlow, Anchor, CNNMoney.com

MONEY DOES GROW ON TREES: CARBON FINANCE AND MARKETS
Is the lack of clarity at the global and national level an opportunity? Here we identify smart near-term pathways, incorporating expectations of business customers, consumers, policymakers, investors, and advocates.

Speakers: Matt Arnold, Partner and U.S. Climate Change Advisory Leader, PricewaterhouseCoopers LLP; Josh Green, co-founders and CEO, Verdeo Group; Jeff Horowitz, Founding Partner, Avoided Deforestation Partners; and Tracy Wolstencroft, Global Head, Center for Environmental Markets and the Environmental Markets Group, Goldman Sachs
Moderator: Aimee Christensen, Founder and CEO, Christensen Global Strategies

THE GREENEST DATA CENTER IS THE ONE YOU DO NOT BUILD* (Virtual Conference Only)
Dell leveraged existing technology to eliminate the need to build a new computing environment, minimizing environmental impact while saving hundreds of millions of dollars.

Speakers: Robin Johnson, Chief Information Officer, Dell Inc.; and Dane Parker Global Facilities Lead, Dell Inc.
Moderator: Brian O'Keefe, Assistant Managing Editor, Fortune

4:00 PMSWITCH BREAK

4:10 PMCAPITAL AND SCIENCE: STAKING THE GREEN ECONOMY*

Speaker:
Vinod Khosla, Founder, Khosla Ventures
In conversation with: Adam Lashinsky, Senior Editor at Large, Fortune

4:40 PMLIONS AND TIGERS AND BEARS OH MY!*

Julie Scardina, Animal Ambassador, Sea World and Busch Gardens, SeaWorld Parks and Entertainment

5:00 PMFREE TIME

6:30 PMCOCKTAIL RECEPTION

Come meet some penguins, alligators and one human:
Julie Scardina, Animal Ambassador, Sea World and Busch Gardens, SeaWorld Parks and Entertainment

7:15 PMDINNER

8:30 PMFEATURED PERFORMANCE

Featured Performance with special guests Chuck Leavell and Randall Bramblett, Chris Enghauser, and Gerry Hansen.

Chuck Leavell, a long-time friend of Brainstorm GREEN—not to mention the keyboardist and musical director of the Rolling Stones—will put on a special concert with some talented friends, including saxophonist Randall Bramblett, who has performed with Greg Allman, Widespread Panic, Traffic, and Steve Winwood.

Wednesday, April 14

8:00 AMBREAKFAST ROUNDTABLES

A BOLD NEW IDEA: ZERO NET ENERGY BUILDINGS
The holy grail in green architecture is to design an affordable structure that produces as much energy as it uses. How close are we?

Speakers: Thomas Darden, Chief Executive Officer, Cherokee Investment Partners; Naomi Porat, Chief Executive Officer, ZETA Communities; and Kevin Surace, Chief Executive Officer, Serious Materials
Moderator: Bill Valentine, Chairman and Design Principal, HOK

WHY YOUR COMPANY NEEDS A WATER STRATEGY
Many corporations don’t realize how much money they’re flushing away by being wasteful with water.

Speakers: Bart Alexander, Global Vice President, Alcohol Policy and Corporate Responsibility, Molson Coors Brewing Co; Tim Carey, Director for Sustainability and Technology, Americas Beverages, PepsiCo; and Susan M. Cischke, Group Vice President, Sustainability, Environment and Safety Engineering, Ford Motor Company
Moderator: Will Sarni, Chief Executive Officer, DOMANI

MOTIVATING EMPLOYEES WITH GREEN
Some forward-looking companies are finding that sustainability programs can attract good people and keep morale high.

Speakers: Beth Colleton, Vice President, Green is Universal, NBC Universal; Holly Fowler, Senior Director, Sustainability and Corporate Social Responsibility, Sodexo; Leisha John, Americas Director of Environmental Sustainability, Ernst & Young; and Brigitta Witt, Vice President, Environmental Affairs, Global Hyatt Corp.
Moderator: Justin Yuen, President, FMYI

THE 21ST CENTURY DINNER TABLE
Can we produce enough affordable, organic, low-carbon food to feed the world?

Speakers: Jessica Lundberg, Chairman and Nursery Manager, Lundberg Family Farms; Matt Kistler, Senior Vice President of Sustainability, Wal-Mart Stores and David Walker, Director of Environmental Sustainability, PepsiCo.
Moderator: Marc Gunther, Contributing Editor, Fortune

BUILDING A SUSTAINABLE SUPPLY CHAIN
Speakers: Kent Anson, Vice President, Global Energy Accelerators, Honeywell Building Solutions; Scott Bolick, Vice President, Sustainability, SAP; Aron Cramer, President and CEO, BSR; Chris Davis, Vice President, Global Strategic Alliances, Schneider Electric; Rich Lechner, Vice President, Energy and Environment, IBM; Clay Nesler, Vice President, Global Energy and Sustainability, Johnson Controls; and Ben Packard, Vice President, Global Responsibility, Starbucks Coffee Co.
Moderator: Andrew Shapiro, Founder and President, GreenOrder

A TRILLION DOLLAR OPPORTUNITY: THE HUNT FOR ENERGY EFFICIENCY
With more than $1.2 trillion in potential energy savings in the U.S. economy, the time for companies to take energy efficiency seriously is now.

Speakers: Katherine Brass, ecomagination Energy Leader, GE; Gwen Ruta, Vice President, Corporate Partnerships, Environmental Defense Fund; and Bill Weihl, Green Energy Czar, Google
Moderator: Beth Trask, Deputy Director, Innovation Exchange, Environmental Defense Fund

9:00 AM SWITCH BREAK

9:10 AM CRADLE TO CRADLE DESIGN: GOING FROM LESS BAD TO MORE GOOD*

Speaker: William McDonough, Principal, William McDonough + Partners and Author, Cradle to Cradle

9:20 AM CHASING THE DREAM OF SUSTAINABLE CONSUMPTION*

What would a society that consumes in sustainable ways look like? How do companies grow their business and lessen their footprint?
Speakers: Cliff Burrows, President, Starbucks Coffee Co.
Scott Griffith, Chairman and CEO, Zipcar
Robin Johnson, Vice President and CIO, Dell Services and Chief Information Officer, Dell Inc.
Moderator: Marc Gunther, Contributing Editor, Fortune

9:55 AM THE PLATINUM HOUSE

Jennifer Fonstad, Managing Director, Draper Fisher Jurvetson

10:05 AM NINE BILLION PEOPLE—BUSINESS OPPORTUNITY OR ARMAGEDDON?*

The U.N. predicts that the world population will increase by 3 billion by 2050. Can the earth support this many people and, if so, what role will business play?
Speakers:
Curtis Frasier, Executive Vice President, Upstream Americas, Shell Oil Company
Rich Lechner, Vice President, Energy and Environment, IBM
Glenn Prickett, Chief External Affairs Officer, The Nature Conservancy
Jerry Steiner, Executive Vice President, Sustainability and Corporate Affairs, Monsanto Co. Moderator: Poppy Harlow, Anchor, CNNMoney.com

10:35 AMFEATURED INTERVIEW

Speaker: Yvon Chouinard, Co-founder, Patagonia

10:45 AMIF YOU DON'T MEASURE IT, YOU CAN'T MANAGE IT*

Leading corporations like Walmart are requiring their suppliers to operate sustainably and to prove it. How will the Sustainability Index work?
Speakers:
Yvon Chouinard, Co-founder, Patagonia
John Fleming, Executive Vice President, Chief Merchandising Officer, Wal-Mart Stores, U.S. Wal-Mart Stores, Inc.
Lee Kranefuss, Chairman of the Board, iShares Funds, BlackRock
Tom Miller, Chief Executive Officer, Blu Skye
Moderator: Brian Dumaine, Senior Editor at Large, Fortune

11:30 AM WHERE DO WE GO FROM HERE*

Speaker:
Bill Ford, Executive Chairman, Ford Motor Co.
In conversation with: Andy Serwer, Managing Editor, Fortune

12:00 NoonCONFERENCE ADJOURNS